Things that last longer than the European Super League
After all the furore, when the so-called big clubs climbed down they caved in completely.
Announced on Sunday, the idea of a European Super League was dead in the water late on Tuesday evening as the six English clubs - under pressure from UEFA, the FA, politicians and anyone who cares about the game of football - capitulated and feebly announced their withdrawal from the elitist project they claimed to be a sporting competition.
Enough has been written about this saga elsewhere that I don't feel the need to add anything to the conversation. It has got me thinking though...there's been talk for some time about a new "Super League" and when it arrives it is so pitifully ill-conceived that it lasts a mere two days.
What lasts longer than the European Super League? Here are some ideas...
* A Test cricket match. Yes, even one England are playing in.
* Morton's Scottish Cup run.
* The Titanic's maiden voyage.
* A weekend train journey from Kyle of Lochalsh to Penzance.
* Lib Dem conference.
* A Labour leadership election (or a Tory/LD one, come to think of it).
* Theresa May
* Anthony Scaramucci's White House career.
* Sam Allardyce's England's career
* Diane James' UKIP leadership.
* Paul Nuttall's UKIP leadership.
* Counting in a US Presidential election.
* Watching the entire series of Friends / Ally McBeal / Inspector Morse (delete according to taste).
* A trip to the supermarket in my dad's old car.
* A Hollywood marriage.
* The Sinclair C5.
* Albion Rovers' current unbeaten run.
* Disbelief that Tottenham Hotspur could ever be involved in an elite competition.
* The sneezing fit I had last year (seriously)
* The popular appeal of Aqua (of Barbie Girl infamy)
* Vanilla's pop career. (Remember them? Thought not.)
* The Pokemon fad.
* VAR reviews (OK, perhaps not, but it certainly feels like it).
* Game of Thrones characters.
Yes, in the end Project Vanity turned out not so much to be "the death of football as we know it" but a shambolic embarrassment. Judging by the logo, the so-called Super League couldn't even afford a decent graphic designer and the failure to communicate a coherent, believable vision was so abysmal it made the Alba Party's campaign look uber-professional by comparison. Who'd have thought it?